September 1, 2010
Qik's new site is a winner. I find their content strategy close to perfection, which shows through the way they show off what Qik is all about. Big, huge photos of their app in use, overlaid with the text "Share your life as it happens!" make it impossible to misunderstand. I'm guessing this design is very effective in getting new users to sign up.
UPDATE: For some reason I thought MetaLab had designed this site. This is not the case, however. Apparently it's an in-house job.