Review

While Apple's hardware has been looking sweeter and sweeter with each year passing, the company's online presence has become more and more stale over the past few years. This week they finally decided to give the site a major overhaul. And what a redesign it is. Making use of slick javascript effects all over, including on a site search that surpasses anything I've ever seen anywhere, period, this site is a marvel of web design/development.

Apple screenshot

Comments

Damn right - this update is long overdue. Take a look at odd apple.de for example. The new redesign is just yummy state-of-the-art. Now we see what is possible with that tiny moo-fx effect libraries. The ajaxed “Live-Search” can been seen on many “hip” blogs - but apple just boosted it to the max. I guess every B2C Site wants to have that formidable search feature too.

Mission accomplished Apple! Now head over to that horrible Safari Windows implementation!

jan weiss

By jan weiss

Posted on June 15, 2007

That search is even better than Spotlight in OS X. It’s just so damn fast.

Johan Bakken

By Johan Bakken

Posted on June 15, 2007

This page is my favorite part of the site. It’s so pretty.

Johan Bakken

By Johan Bakken

Posted on June 15, 2007

They must have spent hours analyzing, designing and implementing every single page. It’s so smooth and accessible, almost perfect.

Tomas Weigel

By Tomas Weigel

Posted on June 17, 2007

That search thing is a work of art!

Petter Silden

By Petter Silden

Posted on June 24, 2007

They should have done this a long time ago… this is a good, clean, and professional site. And it works… :-)

8/10

Pedro  Silva

By Pedro Silva

Posted on June 28, 2007

It is nice. They are finally managing to get the look and feel of the OS, of iTunes and the rest of the brand actually happening on the website.

The colours are nice; given that they love white right now! The type is always well done; though not as adventurous as they could be. The grid has been tightened up for this release and is now more consistent across the sub-sites.

The interactive stuff is working very well: especially the search. The way they present in-line video and multimedia is very good.

I’m curious about why they chose to present the Safari stats content as javascript and html when Flash would have done it all better. There is no real SEO requirement on it.

The only down-side is how big the pages are getting. The web developers need more help cutting tiny code.

Paul Minty

By Paul Minty

Posted on June 29, 2007

Splendid work from Apple. Refraining from Flash use is good for those who use pda or cellphone to browse the net. Mine doesn’t support flash.

mr mister

By mr mister

Posted on June 30, 2007

Interesting to note that the width of their site is now 980px; so much for 800x600.

The search is incredible; it’s super helpful.

I think some of the javascript nav is a little much; it could just be that I’m not entirely sold on the idea of side scrolling through a ton of stuff is a good solution.

Erik Frick

By Erik Frick

Posted on July 5, 2007

No mac user in the world have 800x600 resolution anyway, its sooo last century :P

Petter Silden

By Petter Silden

Posted on July 5, 2007

Loving it.

Jon-Wilhelm Schweder

By Jon-Wilhelm Schweder

Posted on July 19, 2007

Love the site and LOVE the phone! =P

jamie calabro

By jamie calabro

Posted on July 25, 2007

On a composition, it would be desirable animation (though animation on a site I consider, that a thing not necessary) but…....:)

Aghasi Kntekhtsyan

By Aghasi Kntekhtsyan

Posted on August 6, 2007

I just looked at the iPod page on FireFox on a Mac.  If you hold your mouse button down on either of the navigation arrows you get a context sensitive menu for FF.  Bit of a bummer!

Andy Jacobs

By Andy Jacobs

Posted on August 9, 2007

wowww very godd thanks.. ;)

saboces cesurturk

By saboces cesurturk

Posted on September 7, 2007

Posted just now

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