While Apple's hardware has been looking sweeter and sweeter with each year passing, the company's online presence has become more and more stale over the past few years. This week they finally decided to give the site a major overhaul. And what a redesign it is. Making use of slick javascript effects all over, including on a site search that surpasses anything I've ever seen anywhere, period, this site is a marvel of web design/development.

Comments
Damn right - this update is long overdue. Take a look at odd apple.de for example. The new redesign is just yummy state-of-the-art. Now we see what is possible with that tiny moo-fx effect libraries. The ajaxed “Live-Search” can been seen on many “hip” blogs - but apple just boosted it to the max. I guess every B2C Site wants to have that formidable search feature too.
Mission accomplished Apple! Now head over to that horrible Safari Windows implementation!
By jan weiss
Posted on June 15, 2007
That search is even better than Spotlight in OS X. It’s just so damn fast.
By Johan Bakken
Posted on June 15, 2007
This page is my favorite part of the site. It’s so pretty.
By Johan Bakken
Posted on June 15, 2007
They must have spent hours analyzing, designing and implementing every single page. It’s so smooth and accessible, almost perfect.
By Tomas Weigel
Posted on June 17, 2007
That search thing is a work of art!
By Petter Silden
Posted on June 24, 2007
They should have done this a long time ago… this is a good, clean, and professional site. And it works… :-)
8/10
By Pedro Silva
Posted on June 28, 2007
It is nice. They are finally managing to get the look and feel of the OS, of iTunes and the rest of the brand actually happening on the website.
The colours are nice; given that they love white right now! The type is always well done; though not as adventurous as they could be. The grid has been tightened up for this release and is now more consistent across the sub-sites.
The interactive stuff is working very well: especially the search. The way they present in-line video and multimedia is very good.
I’m curious about why they chose to present the Safari stats content as javascript and html when Flash would have done it all better. There is no real SEO requirement on it.
The only down-side is how big the pages are getting. The web developers need more help cutting tiny code.
By Paul Minty
Posted on June 29, 2007
Splendid work from Apple. Refraining from Flash use is good for those who use pda or cellphone to browse the net. Mine doesn’t support flash.
By mr mister
Posted on June 30, 2007
Interesting to note that the width of their site is now 980px; so much for 800x600.
The search is incredible; it’s super helpful.
I think some of the javascript nav is a little much; it could just be that I’m not entirely sold on the idea of side scrolling through a ton of stuff is a good solution.
By Erik Frick
Posted on July 5, 2007
No mac user in the world have 800x600 resolution anyway, its sooo last century :P
By Petter Silden
Posted on July 5, 2007
Loving it.
By Jon-Wilhelm Schweder
Posted on July 19, 2007
Love the site and LOVE the phone! =P
By jamie calabro
Posted on July 25, 2007
On a composition, it would be desirable animation (though animation on a site I consider, that a thing not necessary) but…....:)
By Aghasi Kntekhtsyan
Posted on August 6, 2007
I just looked at the iPod page on FireFox on a Mac. If you hold your mouse button down on either of the navigation arrows you get a context sensitive menu for FF. Bit of a bummer!
By Andy Jacobs
Posted on August 9, 2007
wowww very godd thanks.. ;)
By saboces cesurturk
Posted on September 7, 2007
Posted just now
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