NOKIA 3110 EVOLVE
May 6, 2008
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Tags: 3d, advertising, audio, flash, hardware, navigation, video
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Nokia's attempt at an eco-phone seems like a joke to me. They're bragging about low power chargers, no needless paint, eco-friendly materials, etc. In my humble opinion the main thing they could, and should, do to become a greener company, is to make their phones last a lot longer. Instead they're trying to make them last less than a year. Corporate social responsibility, my ass. Now when I got all that off my chest, I'd like to point out that I think the campaign site accompanying this new phone is sweet. Very well done and made me want to learn more about this phone.
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I totally feel you. It's the famous NOKIA entry phone - now with eco-material. Before that it seemed like it was made of old tires, old bubblegums and Commodore's inherited waste - which is in a way still eco-friendly. But you need a USP for a crowded market, right?
On the other hand the site is a true beauty, well balanced and the disassembling phone animation is pure eye candy.