LACOSTE 75TH ANNIVERSARY
June 4, 2008
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5 people call this a favorite
Tags: advertising, animation, audio, flash, scifi, video
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Discover the future of tennis through Lacoste's futuristic celebration of its 75th anniversary. This is flawlessly done and should saturate most of you Flash junkies out there. I really like the designs reminiscent of Chris Cunningham's work or the movie I, Robot. There are some great wallpapers to be had, too.
Why does the guy have to dive for a ball that he himself has hit off of the wall? Does LaCoste make you so cool and futuristic that you can only compete against yourself? I don't buy this tennis future brand for a second. Try as they may, LaCoste will never be excepted as "hard" because it's played by people who eat cucumber sandwiches. Just pick up a damn a futbol already.
#2
Fred Truman
on June 4, 2008
Clearly I just don't like tennis all that much. The site is over the top btw.
#3
Fred Truman
on June 4, 2008
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My first thought was this is Michel Gondry's interpretation of Star Wars. Advantage: Imperial Star Troopers.