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I agree, this is a very nice site and there are lots of nice examples of work produced. I'm curious, though, what others (you out there) think when they see brands (logos) that would neither be printable in anything but digital nor work in one color - such as this site displays?

I think a good mark needs to work in one color regardless of where it is shown, but I'm not sure what the heavily web-focused audience that visits Styleboost thinks...

Thanks!

 #1 Fred Truman on September 1, 2009

I agree, the logos are pretty web-oriented. I'm personally having some doubts concerning the Cordero logo (http://www.nosotroshq.com/work/detail/109/). The red umbrella reminds me a bit to much of the Travelers logo (http://www.travelers.com/). And they are both insurance companies... And I wonder why they share most of their portfolio with http://www.sumagency.com/ ...

But anyway, it is a really nice site! :-)

 #2 Ciel Berings on September 1, 2009

Thank you for taking the time and visiting our website. We appreciate you taking the time to go through our portfolio.

As for your question, SUM AGENCY was the result of a joint venture between two international agencies (NOSOTROS in Paraguay, South America and AREA CREATIVE based in New Mexico, US) that took place in late 2006, but after 3 years we grew to renew our need for greater intimacy with the creative work and instead of being a full scale agency, we now intend to focus our efforts solely into websites and brands.

With our new image and website we are venturing into the international scene simply as NOSOTROS and after 3 years of operating in the US market (it's been an amazing ride) we wanted to showcase some of the projects we built as SUM and treat them as if they were no different than other white-label/commissioned projects we have worked on over the past few years.

SUM Agency took the opportunity to refresh their image as well and will continue to offer their services to their own clients focusing on traditional design and other ad services. We feel very proud of our good relationship with our friends in NM and we look forward to utilize our resources into future SUM projects as well.

 #3 Juanma Teixido on September 1, 2009

Love the design, it's clean, engaging and super-crisp.

 #4 Alan Bauchop on September 3, 2009

Good point Fred on the colored logos. I've noticed this an increasing trend: web only logos. Though I understand on the web we can use many colors still the best logos out there read in any color, resolution, or medium. Unfortunately an increasing number of clients and web-only firms don't "get" this and want color and high resolution dependent logos.

 #5 Adam Olson on September 9, 2009

The one style of these type of design firms it the lack of type skills, i could drive a tank through that leading on the type. There is nothing really original about there design. The same layout grid used by many 'CSS, gradient web 2.0' type designs.

Not to my liking but that is my opinion.

 #6 Graham Howe on October 3, 2009

Clean site. Great looking, memorable logos. Really like the simplicity of your site but the description under "websites" here: http://www.nosotroshq.com/work/ seems to bug my eyes out with 3 word lines. Sorry :)

 #7 Gene Maryushenko on October 5, 2009

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