Previously known as BankSimple aka the Future of Banking. I'd like to use the words of Tim van Damme to point out the disruptive momentum in Simple: "This is probably the most anticipated product ever for me". The site itself as well as the screenshots they're showing off look truly stunning. The fact that the current state of online banking UX is in such a bad shape gives Simple a huge opportunity right now. Hopefully the rest will try to catch up soon.