Hello there! I am co-founder at Bakken & Bæck, a digital design consultancy in Oslo, Norway. We're available for work. Check out our website →
Wantful is basically a service for buying + sending gifts to friends and loved ones — with a twist. I really think the Facebook integration in the form when you first try the service is brilliant way of getting new users to sign up. Also, make sure that you go through the process of specifying your friend's interests at least once. It's remarkably well done.