HOUSE OF UGOFF
July 1, 2004
Viewed 6894 times
This one is funny in both meanings of the words. Too bad this is only the latest megacorporate Burger King campaign. It's clever and hilarious, but as soon as I noticed who's responsible it kind of killed a little bit of the "wow" feeling.
Now this is comedy + perfection
I feel ya on this one, man
tried and test really, could have been a lot more. only half funny, needs more samples, more oddity, games, etc. plenty of design groups could do more. still, a decent attempt.
It's clever, but I just found myself thinking, "Oh right, a Zoolander thing." I kept waiting for the surprise of Subservient Chicken (the previous campaign).
On the other hand, I have corporate clients, and I appreciate how hard it would have been to make them buy into this. So I say bravo for them. Wendy's or McDonald's aren't hanging it out there like this.
I dont know why its such a downer to find out that its Burger King. Its fantastic that they dare to do something like this - bold, brazen, tongue-in-cheek and funny. Most corporate clients want to hide, or at best, copy, few would go anywhere near something like this. I think it makes it even better to find out that its commissioned by a fast food restaurant. Lets hope that KFC and the others follow up.
This site is fantastic!!!! It has been a long time since I've encountered a site with such original humor.
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Ugoff is hungry!