July 26, 2006
General Electric's "Imagination at work" campaign aims at marketing the megacorporation as a young, innovative, fresh, creative bunch of friends of the environment. Somehow that does get through to me, even though the Imagination Cubed website is a great piece of work. In fact, it is one of the sharpest and best looking collaborative "web apps" I've seen to date. It's only a tiny site for drawing useless drawings with friends, but all the details are perfect.