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IMAGINATION CUBED

July 26, 2006

Viewed 2518 times | 5 people count this as a favorite
Tags: advertising, collaboration, flash, illustration
Colors: White

General Electric's "Imagination at work" campaign aims at marketing the megacorporation as a young, innovative, fresh, creative bunch of friends of the environment. Somehow that does get through to me, even though the Imagination Cubed website is a great piece of work. In fact, it is one of the sharpest and best looking collaborative "web apps" I've seen to date. It's only a tiny site for drawing useless drawings with friends, but all the details are perfect.

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