November 18, 2012
Ditto is a beautifully designed online shop for buying designer eyewear. Make sure to check out the "Recommendations" feature, as it is both technologically and ux-wise a wonderfully implemented tool. The site would be great even if it wasn't for this single feature. Also, I'm loving the addition of the little "$" icons as an incentive to lure new users in to engage with the site.